Dr al  nsour delivered a lecture to the National Defense Course and the Strategies for Confronting Extremism and Terrorism Program, Dr. Al-Nsour emphasized that industrial planning is a fundamental pillar for achieving the objectives of the Challenge Vision.

 

 

During a visit by members of the National Defense Course 22/2025

and the Strategies for Confronting Extremism and Terrorism Program to the company's headquarters in Ghor Al-Safi, Dr. Maan Al-Nsour, CEO of the Arab Potash Company, emphasized the pivotal role played by the industrial sector in supporting the Jordanian national economy

 

It contributes 21.4% of the gross domestic product (GDP), according to 2023 statistics, making it one of the most important economic sectors in Jordan

 

Industrial exports also constitute 94.3% of total national exports

During the meeting, which was attended by the Commandant of the Royal Jordanian National Defense College,Brigadier General Khaled Bani Younis, and members of the College's directing staff, Dr. Ensour gave a lecture titled "Industrial Planning in Jordan: The Arab Potash Company as a Model." He noted that the Jordanian industrial sector is undergoing significant transformations within the framework of the Economic Modernization Vision (2022-2023)

 

and the Industrial Policy for the years 2024-2028. Through the Economic Modernization Vision, the government seeks to enhance the sector's competitiveness, increase its contribution to the gross domestic product, and create job opportunities. Meanwhile, the industrial policy focuses on diversifying industrial products, increasing the added value of manufacturing, enhancing the competitive production environment, stimulating exports, developing human capabilities, and promoting environmental sustainability.

 

Dr. Ensour pointed out that the industrial sector in Jordan is working with relevant authorities to implement the initiatives included in the Economic Modernization Vision, which will create the necessary enablers to advance and achieve growth for the Jordanian industrial sector through the implementation of innovative solutions such as renewable energy projects, along with sustainable water supply and security projects.

 

Dr. Ensour pointed out that the Arab Potash Company is a role model in this context, working to implement its strategic plans in line with the goals of economic modernization, which aim to enhance economic growth and increase Jordanian job opportunities. He explained that the company is working to maximize its contribution to the gross domestic product (GDP) through expansion projects, which aim to increase its production and become one of the leading potash producers by 2033.

 

Dr. Ensour explained that the targeted projects are not limited to increasing production quantities. Rather, the company also seeks to expand its production portfolio by investing in several complementary and derivative industries, which will enhance the added value of Jordanian industry.

 

Dr. Ensour emphasized that the Arab Potash Company is committed to adopting best environmental practices by adopting renewable energy and water projects, which contribute to meeting the company's future needs in light of its targeted projects, in addition to achieving environmental goals related to sustainability and reducing carbon emissions.

 

Dr. Ensour indicated that the company's marketing plans have enabled it to increase sales volumes and achieve high price levels

 

Dr. Al-Nsour explained that the company is working to create an innovative work environment based on digitization and artificial intelligence, enhancing research activity through expanding R&D and innovation activities. This will contribute to increasing production efficiency and developing work mechanisms, as well as enhancing the company's competitiveness in global markets

 

Dr. Al-Nsour also indicated that companies are currently studying the possibility of developing new projects aimed at achieving integration between the various fertilizer and chemical industries in the Kingdom, with the goal of enhancing the Kingdom's competitiveness in global markets

 

Dr. Al-Nsour praised the ongoing support provided by the Jordanian government, represented by ministers and institutions involved in the mining sector, in facilitating the company's work and supporting it to achieve further accomplishments. He also thanked the Jordanian Armed Forces for their role in implementing parts of the Southern Expansion Project, which will contribute to increasing the company's production capacity.

 

For his part, Brigadier General Khaled bin Younis, Commander of the Royal Jordanian National Defense College, expressed his appreciation for the role of the Arab Potash Company in supporting the Kingdom's national economy and its plans to advance the industrial sector. He praised the cooperation between the Arab Potash Company and the Jordanian Armed Forces, as well as the organization of events and activities to inform course participants of the company's actual experiences and success stories over the past years.

 

At the conclusion of the visit, members of the National Defense Course and the Counter-Extremism and Terrorism Strategies Program toured the Arab Potash Company's factories and facilities, where they were briefed on the latest technologies used in production and manufacturing processes